Mallard Productions were commissioned by Primesight to produce a short promotional video for Lucozade’s digital marketing campaign.
The advert was featured on billboards across the UK and the shoot took place predominantly in and around London. The campaign was unique in the way that an advert would play on your car radio whenever you drove past a Primesight billboard that displayed the Lucozade advert. It debuted on Primesight’s new 48-sheet network and worked with GTN stations such as Global, Bauer and Absolute Radio.
The final video featured a mixture of time-lapse cinematography and car mounted cameras. Both the video and the campaign proved very successful and it was voted one of the top ten outdoor adverts of 2015 by Campaign Media. It also won best interactive campaign at the 2015 Drum awards.
Date April 2016
File under Food & Drink