Mallard Productions were delighted to be asked by Volvo to produce a new ad for their Strathmore showroom in Perth.
Filming was conducted on location over two days and featured shots of new Volvo vehicles driving through the beautiful Perthshire countryside, as well as interviews and footage from the new showroom. We used a mixture of vehicle mounted cameras and UAVs (drones) to track each car. We had spent a day location scouting to check out the best places for filming so we had a good idea of where we could get some great shots. The weather was quite unpredictable during filming, but thankfully we were prepared for all eventualities.
Filming at the showroom utilised steadicam systems and dollies to allow for some smooth tracking shots and we combined this with traditional shoulder mounted camera movements where necessary. As we were filming during the COVID-19 pandemic, all interviews were conducted in a responsible and socially distanced manner by our in house interviewer. We also reached out to some local businesses who allowed us to use their site to launch the UAV, allowing us to get some unique aerial establishers safely.
The film is currently being used on Volvo’s website and their official social media channels.
Date January 2021
File under Technology