IMG – The Marie Curie Etape Caledonia

Mallard Productions were commissioned by the global sporting and events company IMG to produce a promotional video for their Marie Curie Etape Caledonia event in 2017.

The event takes in a challenging 81 miles on bike, and begins and concludes in Pitlochry, featuring steep climbs, rolling hills and forest-lined roads. We provided all equipment and crew as well as provided aerial filming throughout the course.  The result was a promotional video that is currently being used on the front page of the event website and in all related marketing material.

Over 5000 cyclists took part in an event that gave us the opportunity to capture some dramatic, breathtaking shots of the cyclists in a typically Scottish setting.

 

Client IMG
Date October 2017
File under Other Sports

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