Mallard Productions were asked by PR Company Muckle Media to produce two videos for the launch of Popeyes® first restaurant in Edinburgh on Friday 14th March 2025.
The two day activation took place across various locations in the capital city and we were booked to capture the guerrilla-style PR stunts at The Mound Precinct, as well as a series of giveaways at the University of Edinburgh’s Potterrow Plaza (complete with a photobooth and DJ decks).
We captured bagpipers busking in full traditional attire at The Mound Precinct, where they are joined out of nowhere by eight members of The Brass Funkeys. The idea was to blend the soulful sounds of Louisiana jazz with the traditional sound of Scottish music for a very special street performance. Popeyes® brand ambassadors were stationed at Potterrow Plaza, hosting an interactive pop-up with a photobooth, DJ deck and giveaways. We also filmed inside the store, captured the buzz and queue and did some vox pops with Popeyes® fans.
To enable us to be fast on our feet we predominantly shot everything with a camera attached to a gimbal with a top mic. We swapped between a couple of different lenses, including an extra wide angle lens (10mm) and a few more traditional focus lengths to capture the reactions of passers by and close up shots of the Edinburgh cityscape. Everything was filmed in LOG to allow our editors to grade the footage, and we turned around the edits on the same day as the event.
We produced a few different versions of the videos for different social media platforms, including a 9×16 version for Instagram.
Client Muckle Media
Date March 2025
File under PR & Advertising
